E-commerce is not a simple seo technique

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The term e-commerce should be the Internet in 2007, one of the most hot word, with the Alibaba listing, more and more people are focused on e-commerce in this chain. From now on the circumstances, more search engine optimization to e-commerce fields and then they have joined in this session, this is not a description method, but to explore some more between SEO and e-commerce features and essence.

Search engine optimization, I believe the point stone more familiar with people who have a clear understanding. For e-commerce, many people think that just buying and selling things. This understanding has led to a lot of people to do e-commerce search engine optimization placement to an unprecedented height. That only a high ranking, there will be output, or throwing money at to do, you can ok. Think of Ali, a few years ago, when many people will optimize the way the so-called Ali’s flattering to an unprecedented height, that they E-commerce and SEO is a good product combined with each other, while in the lower right after the storm, many people also believe that Ali’s approach should have been cast aside. But at that time were far more than an imitation of Alibaba, there are so many stations, why is Ali had the last laugh?

If you follow the procedures in the storage point of view, personal view, e-commerce is important that the entire chain of e-commerce links, the entire link is divided into three parts, pre-sales: The main completion of the user to import, the user’s information is stored, including user requirements satisfied, for kinds of popular point of view, that is to let the user come to your page, and then he wants to see the contents of the received, resulting in the desire to buy. The sale is commonly said that the payment, logistics issues, after-sales is the quality of the product, as well as a number of brands feedback mechanism.

Let’s take a look at, SEO whether, in this huge industry chain where several parts can do, in fact, the two parts, first, to guide the user access to relevant pages and, secondly, pre-sales of some brands of the establishment and sale of some feedback-top. From the marketing point of view (marketing concept) is, SEO can achieve part of the organizational objectives of the key point is to correctly determine the target market desires and needs, and more effectively than its competitors to meet the customer’s desires and needs. But SEO is not all, he could only say that a means. To complete the entire chain of e-commerce links, is not so easy.

The relationship between SEO and e-commerce, and for now, is a subordinate relationship, SEO as a part of marketing, implementation modalities, rather than marketing all, because only marketing, e-commerce is not complete, while SEO can be a great initialize the entire e-commerce core of the underlying biological chain. Therefore, if To rely on SEO to guide the e-friends, it would be to consider all aspects of the overall view of the overall marketing approach will focus gradually moved to the top-level marketing, up from the interpretation of the concept of the entire e-commerce, rather than simply SEO is equivalent to e-commerce.

Google real-time search

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Now often feel the memory of the Google search capabilities and experience can not keep up the speed of development of Google itself, Google constantly throughout the year to roll out new features, but many will seriously affect the future of search and SEO.

For example few days ago, Google has begun to offer personalized search. Previous Personalized search is restricted to a Google Account login and open a web history option, it is now for all users (whether logged no) Enable Personalized Search. Users can opt-out (opt-out), problem is that most users are not SEOer, personalized search did not know a thing, let alone opt out of.

After seeing the results of user searches are not the same, SEO would like to change all Bu Xingliao. For some SEOer, this is the root of the problem. Ranked? What rank? Who is and who see the search results are not the same, any set name? Operating system? What operating system? After the user computer may be a browser, not anything else.

Today, Google has launched a real-time search. Is really quite real-time, tens of seconds, a minute or two the results are kept on the page refresh automatically. Fortunately, students may now be able to in the search option (treasure chest) saw this real-time search, less fortunate can also be seen at this link.

If someday real-time search integrated into the general search page, on the impact of SEO worth watching. However, there should be no personalized search on SEO as a whole and far-reaching impact.

SEO search engine results show the letter, if not the whole

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We often trust in search engines insiders say, but we proved them all the words are not the letter.

I am not suggesting that the person intended to deceive search engines we have, but search engine system too much too complicated, no one person can not grasp the full. This is not a few days ago at the PubCon conference was asked Matt Cutts, if there is one page to another page with multiple links, then the nofollow one of them, is not it also mean that the other nofollow it? Matt Cutts said that this matter he was not very clear, must go back and ask to say.

Even if there is a clear answer, we also can not be the whole letter. SMX conference last month, Yahoo said that Yahoo, a senior staff a few months ago has been completely ignored keywords tag. Google has never used the keywords tag, Baidu, and Bing seemingly has also long been completely ignored keywords tag, so Yahoo is the only consider the keywords tag is also ranked inside the search engine. Now Yahoo is no longer considered a formal position completely.

But the fact do? I have deliberately made a SEO experiment began a month ago to do.

I was in the new virtual host’s home page to add a keywords tag for such a period – “Woo-treatment kicking melon sdfghj”. Then observe the word (in the case when the word is a bar, or do not know how to say) in the search engine rankings. The term I added to the home page before, in Baidu, Google, Yahoo do not have any results.